Anthony Luchs
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Your Sports Marketing Professional
![bs i]logo.jpg](https://static.wixstatic.com/media/a6a42e_b3eb8b92f9084762882c0a50191c0e99~mv2.jpg/v1/fill/w_241,h_138,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/bs%20i%5Dlogo.jpg)
Responsible for the execution of a wide array of data-driven responsibilities with the goal of increasing customer lifetime value and high levels of player retention
Managed the design and development for XFL merchandise on the Shopify E-commerce platform
Manage the logistics for multiple events from staffing, coordinating schedules, and monitoring expenses to contacting venues, working with our internal departments, and completing various tasks to ensure events are executed to a high standard
Learned the ins and outs of what it takes to operate a professional sports team and ballpark as support staff for Social Media, Merchandise, Promotions, Sales, and Broadcasting departments
What I Offer
21st Century Sports Marketing Needs
Data Analytics
I have developed a strong understanding of the theories and tools relating to audience engagement analysis, especially in the sports industry. I am able to compile and analyze statistical data, identify actionable insights, and leverage these insights for improved audience engagement and retention.
Portfolio
Digital Strategy
I emphasize the importance for brands and teams to provide engaging, real-time content that is appropriate to the audience and channel they're leveraging. It is equally important to have the right balance of a range of digital channels, by using data around the media habits and preferences of their target audiences.
Branding, Advertising, and Sponsorships
I offer a unique professional perspective at the intersection of sports knowledge and marketing strategy. I enjoy brainstorming creative ideas and using my marketing experience to ensure that brand image is well defined and communicated in both promotional and sponsorship opportunities. Measuring the ROI of these opportunities is essential in brand growth.
